How We Work
Optimizera's Framework is Designed to Grow Your Online e-Commerce Sales in Saudi Arabia - Jeddah & Riyadh
Without increasing your marketing budget you’ll get more customers, higher order-sizes, and boost profits.
Conversion Rate Optimization (CRO) is a method invented to intentionally grow the number of conversions on your website or a specific web page or mobile app screen. Optimizer's data-driven optimization program consists of an 8-step process:
Step 1: Identify Goals - You need to identify metrics and goals first. Without a goal or KPI to measure, you cannot optimize.
Step 2: Gather Quantitative and Qualitative Data - Gather the data which is relevant to the goals and KPIs you have identified for your online business
Step 3: Analyze Data - Analyze the data looking for different and odd patterns.
Step 4: Construct a Hypothesis - Utilize our investigation of the data to form a hypothesis for the competing variant.
Step 5: Design Variants - Create changes that will be tested. Heads up! This part of the process often requires external guidance from web developers and other web designers
Step 6: Implement Tech - Use a testing application (often called a “Testing Tech”) to run your test.
Step 7: A/B Test - This is the fun part. Run your experiment live on your website.
Step 8: Analyze Results - Understand the results and either implement the variation or leave the control.
What We Offer
Strategy & Planning
A good strategy will make or break your experimentation program. With no strategy in place, you risk running the wrong tests, in the wrong order, on the wrong goals. Get the strategy right, and you’ll have a motivating and engaging website. This can help optimize messaging, design, brand elements, functionality, user experience – even your advertising, pricing and product.
Data & Insights
Our team are specialists in providing solutions that solve challenging complex data issues. We turn the numbers into meaningful insights, identifying issues and building useful dashboards and empowering digital marketing teams with the insights needed to drive the business forward.
Conversation Rate Analysis and Optimization
We first find out why users aren't converting and where the website is underperforming using a combination of quantitative and qualitative analysis. We present this data along with solutions to help increase revenue from existing users.
Analysis & Reporting
We use robust statistical modelling to ensure that the results observed during a test are significant, and translate to long term benefits for your business.We ensure reports that can enrich your testing program and overall business.
During the discovery session,
we will talk about:
Your online business goals and KPIs
The data-analysis, questions, and insights you need to grow your sales
How Optimizera framework would adequately be applied to your online business (The identical method we've practiced to increase over 200% in revenue with one of our customers!)
The thoughts that are most likely to be impacting your results
·Your website visits, mobile app downloads & income (to guarantee this method is the right fit for you)